TTG – Travel Industry News
June 16, 2022by Will Payne
Riviera Travel has launched a new program of premium small-group tours to a range of destinations including Italy, Spain, Croatia, Austria, Canada and Morocco.
The program includes trips to Italy, Spain, Croatia, Austria, Canada and Morocco. (Matthias Mullie/Unsplash)
The Signature Collection, which includes 40 tours for up to 25 guests, will feature three “new and improved” trips.
Guests on a week-long tour will have up to three Signature Experiences included, with a less than seven-day tour featuring up to two Signature Experiences.
Joanne Lynn, product manager Europe and transport at Riviera Travel, said the new offering will be an “exceptional and exclusive option” and will offer “the best in immersive and engaging travel”.
“Guests can discover the secret of traditional argan oil production in Morocco, fly over Vancouver by seaplane, visit a peaceful lemon grove on the Amalfi Coast to discover local gastronomic secrets and tradition,” she said. added.
The new itineraries, which were inspired by an uptick in Riviera’s small-group tour options launched during the pandemic, complement the brand’s current escorted tour program for 2023, which is now on sale.
According to Will Sarson, head of strategy and innovation at Riviera, customers are looking to enhance their vacations with extensions and premium tours.
“Experiments are chosen by experts,” he continued. “We really wanted to get under the skin of the destinations to give customers the chance to really experience the places they visit.
“In 2021/22 the brand offered small group options on its tours, and they have become very, very popular, with a number of customers requesting upgraded holidays.”