Tourism minister optimistic about main season
Image: @Nikolina Brnjac Official Facebook Page
ZAGREB, May 13, 2022 – The Croatian tourism sector is optimistic about the main season with exceptionally good bookings and an 11% increase in the value of taxed invoices in the first four months of this year adds to the optimism, Tourism and Sports Minister Nikolina Brnjac said on Friday after meeting with industry representatives.
“The tourism results so far this year indicate that the sector has prepared well for the season and I am very pleased that the new Croatian tourism sustainability label – ‘Croatia, naturally yours’, has been recognized because tourism development is moving towards sustainability,” says Brnjac.
She said the good seasonal results are supported by the physical figures (arrivals, overnight stays), as well as the financial turnover. She said that in the first four months of this year, the value of bills taxed in tourism increased by 11% compared to the same period in 2019, record high, reaching 5 billion and 457 million HRK.
HTZ campaign in 14 markets
Croatian Tourist Board (HTZ) director Kristjan Staničić said he thinks this season will be good given the announcements from foreign markets for May, June and beyond.
“We are currently running the main campaign in 14 markets and the reactions are really positive and we are working with foreign media and travel agencies. Currently there are around 200 of them on study trips,” Staničić said, adding that the objective is to achieve 90% of the results of the pre-pandemic year 2019.
Hotels still short of 10,000 workers for ‘peak season’
The Croatian Tourism Association (HUT), which includes the country’s largest hotel companies, also expressed optimism for the peak season, as well as shoulder seasons, as booking figures approach 2019 levels. If no major problems emerge, the financial results could be even better, said HUT director Veljko Ostojić, adding that the problem of worker shortage is still present.
He explained that, based on estimates, there is a shortage of around 10,000 workers in tourism, but he believes the problem will be successfully solved.
Nautical tourism and ACI marinas expect a good year
The nautical sector and ACI’s 20 marinas on the Adriatic coast are expecting a good season, with ACI CEO Kristijan Pavić saying that the figures for transit vessels are already better than those of 2018.
“We still haven’t reached the record of 2019, but if the announcements are fulfilled and no extraordinary situation occurs, I believe that at the end of the episode, we will have another successful tourist year and can to even reach 2019,” Pavić said.
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