Rixos Hotels UAE is at the forefront of luxury hospitality in the region and continues to establish its footprint with exciting new openings across the Middle East

Rixos Bab Al Bahr

Bringing its success in Turkey to the United Arab Emirates, Rixos Hotels has changed the hospitality landscape in style. Since 2000, the Antalya-based group has rapidly expanded into bucket-list destinations in Europe, the Middle East and Asia with high-end resorts and villas in Turkey, the United Arab Emirates, Egypt, Croatia, Russia, Kazakhstan and Switzerland.

Rixos The Palm Dubai Hotel and Suites

As pioneers of limitless luxury, Rixos Hotels has succeeded in redefining the “All-Inclusive All-Exclusive” concept into an upscale vacation segment comprising fine product offerings combined with inspiring experiences. The all-inclusive concept of Rixos Hotels opens the door to a world of possibilities and a new sense of freedom for discerning travelers and guests through unique dining experiences in award-winning restaurants, luxurious stays in quaint, elegant accommodations, energetic entertainment day and night, sensory experiences of spa breaks, fun activities for juniors at the Rixy Kids Club and fitness challenges for active holidaymakers at the Exclusive Sports Club. Last but not least, the brand’s strategy of being the best is achieved through its inherent display of Turkish hospitality at all touchpoints of the customer journey.

Since first opening in 2012 with Rixos The Palm Dubai Hotel & Suites, Rixos Hotels UAE has been at the forefront of people’s minds. This step was soon followed by the introduction of the All-Inclusive concept at Rixos Bab Al Bahr on Al Marjan Island in 2014. Its portfolio quickly expanded with another location in Dubai in 2017 with Rixos Premium Dubai. Unlike this dining and nightlife mecca, the long-awaited introduction of Abu Dhabi’s first All Inclusive-All Exclusive beachfront luxury concept came to fruition with Rixos Premium Saadiyat Island just a year later. . Recently, in November 2021, the fully integrated resort upgraded its range of executive and superior villas and rebranded them under the “Club Privé by Rixos” brand, following the success of its boutique lifestyle counterparts in Türkiye, Club Privé by Rixos Belek and Club Privé by Rixos Gocek.

Rixos Premium Dubai

The unique positioning of properties in strategic locations across the emirates is part of the Rixos Hotels UAE brand and is a key contributor to its success. Cenk Unverdi, Regional Managing Director, explains, “Rixos Premium Dubai at JBR is a popular lifestyle destination with a herd of celebrities, trendsetters and influencers spotted in every corner from day to night. This hip beach resort is the place to see and be seen. On another note, other properties have raised the bar for the All-Inclusive All-Inclusive experience, adding a level of luxury never seen before. Rixos The Palm Dubai Hotel & Suites at Palm Jumeirah is the iconic destination for travelers who want an island getaway and enjoy the city’s top attractions, like exclusive access to the world’s largest water park. Rixos Bab Al Bahr in Ras Al Khaimah is the entertainment hub and entertainment wonderland for families and discerning travelers looking to stay close to Dubai.

Private Club by Rixos Saadiyat Island

“Rixos Hotels UAE is all about making a statement through every destination, and I think we’ve been successful in doing that through our properties. My goal now more than ever is to lead the market with innovation and pave the way for new stories at the forefront of hospitality,” concludes Unverdi.

The future is bright for Rixos Hotels UAE with the upcoming opening of Rixos Abu Dhabi Marina and Rixos Jewel of the Creek, marking a new milestone in its portfolio with new experiential vacation destinations. Ali Ozbay, Regional Director of Marketing and Communications, adds, “We believe customers want experiences with brands that they can resonate with emotionally. We began to tailor our brand preposition to the experiences our customers seek, as well as the people, things and ideas that inspire them. The key is to stop focusing on the product and anticipate what the customer might expect from the product. The times have changed. While the baby boomers were more into the traditional luxury hotel business, the new generation is looking for something different, new experiences or recognition of their personality. Rixos Hotels UAE is more than a journey and more than a destination.