September 30, 2021 – October in Croatian hotels is indeed shaping up to be extremely promising, in some cases going beyond the pre-pandemic period. A vital segment for the Croatian hotel industry at this time of year is also returning.

As Poslovni Dnevnik / Marija Crnjak writes, the occupancy rate in the fall of Croatian hotels this year will, as stated, exceed the pre-pandemic period, and this has indeed been confirmed by the Bluesun Hotels & Resorts group. , whose hotels are open due to demand almost until the end of October. They also report a strong return from guests and congress events.

“With the arrival of September, due to the start of the new academic / school year, the structure of our guests changes, and there is a change in the reason for coming, it is no longer just the sea and the sun They are guests who need a lot more additional content, are much more active, much more mobile, more inclined to explore their destinations, the hinterland, the interior of Croatia … They are also usually more involved in sport, more dedicated to themselves, and therefore more to explore the local gastronomy and use the wellness facilities, ”said Stjepko Sosic of Bluesun Hotels & Resorts.

As such, the company has put in the foreground the offer of sports, gastronomic and wellness facilities and packages, and in their promotion, it has addressed couples and individuals, who are the most represented at this time of the season because they want to avoid the biggest crowds. and the brutal heat of the Croatian summer.

In addition to the above, regardless of the fact that the whole of Croatia has been on the ECDC Red List since the beginning of September, it seems that few people are paying attention and new bookings are coming in every day. “In a way, at the end of September, we had to stop selling for lack of capacity. Considering that the weather was very nice until September, a large part of the customers extended their stay by a few days compared to the period initially planned. reserved, ”added Sosic.

Currently, in the nine open hotels of Bluesun, including six on the Makarska Riviera, and one campsite, in addition to an increasing number of individual guests, are sports and fitness groups.

“At the end of September and until October, we organize many MICE events (meetings, incentives, congresses and events) in our hotels with conference rooms. MICE is much stronger this fall than expected and there has been strong demand from the business environment. , and we are particularly pleased with the recovery of this sales segment, which is extremely important for the extension of the season. These are working meetings and mainly Croatian companies in the field of medicine, the IT sector and the pharmaceutical industry. revealed Marija Benjak, the company’s direct, group and MICE sales manager.

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