Hop Talk: Novo Brazil Brewing Company Selected for Global Expansion Program
Novo Brazil Brewing Company Selected for Global Expansion Program
Chula Vista Brewery Novo Brazil Brewing Company recently secured a spot in the sixth cohort of MetroConnect.
MetroConnect, World Trade Center San Diego’s flagship program, is a “comprehensive export accelerator for San Diego businesses seeking global expansion.” Out of hundreds of applicants, only 15 companies were selected.
Novo Brazil was the only brewery on this year’s coveted list. Modern Times, White Labs, Coronado Brewing Company and Rough Draft Brewing Company are among the brewing companies from previous cohorts of the program.
“Since one of Novo’s most important goals is to increase its international presence, the company has decided to apply to the program in pursuit of the incredible benefits and networking capabilities it will provide,” said the owner and founder of Novo Brazil, Tiago Carneiro, in a press release. declaration. “We are delighted with this opportunity.”
Novo Brazil, along with the other 14 small and medium-sized businesses chosen for 2022, will receive financial support from MetroConnect, as well as resources such as workshops and networking events. With this support, Novo Brazil intends to continue the global expansion initiated in 2021.
Last year, the brewing company established a presence in 12 countries: Japan, Guam, Switzerland, Netherlands, UK, Austria, Germany, Portugal, Spain, Denmark, Slovenia and Croatia. Novo Brazil’s plans for 2022 include sales growth in these markets, expansion into other countries in Asia and Europe, and a launch in another continent, Australia.
Back home, Novo Brazil has two locations in Chula Vista (901 Lane Ave. No. 100; 2015 Birch Road, Suite 1017) as well as a bar in National City (41 East Eighth St.) Learn more about novobrew .com.
Oktoberfest season is here
St. Patrick’s Day is only a few weeks away! With the holiday for beer lovers falling on a Thursday this year, some San Diego events will kick off next weekend, including ShamROCK St. Paddy’s Day Music + Beer Festival in the Gaslamp Quarter on March 12. As well as a packed music lineup – headlined by Irish rockers Young Dubliners – there will be Bud Light green beer, mug-holding contests and more. General admission includes a free 16-ounce ShamROCK mug to take home; VIP ticket holders also get exclusive access to the Lucky Leprechaun VIP Irish Pub. Tickets, starting at $50, are available in limited quantities at sandiegoshamrock.com. (Additional St. Patrick’s Day events will be featured in next week’s Night&Day.)
You might be drinking green beer on St. Patrick’s Day, but it’s all about pink beer at Brewers, the beer festival aimed to bring together beer artisans and raise awareness about breast cancer. The 12th annual event will take place on March 12 at Bagby Beer Co. at Oceanside from 1 p.m. to 5 p.m. (noon entry for VIPs). The event originated in San Diego in 2010, but has since expanded to other locations including Alameda and Charlottesville, Virginia. The ticket costs $69, with an additional $30 for VIP. All net profits will be donated to Keep a breast foundation; to date, the event has raised $560,000 for the nonprofit. To visit brewbies.org for more details.
Don’t let the name fool you – there will be plenty of beer flowing at Lakehouse Food and Wine Festival in San Marcos on March 12. From 11 a.m. to 4 p.m., enjoy the all-you-can-eat event featuring North County Breweries Burgeon Beer Co., Eppig Brewery, Karl Strauss Brewing Co., Rip current mixing, Rouler Brewery, Stave Brewery and Nailand Stone Brewing Co. Tickets are $60 at lakehousehotelandresort.com/event/lakehouse-food-and-wine.
A beer for a day at the beach
Get ready for a sandy and salty collaboration! AleSmith Brewery and Port Brewing Pizza teamed up on Beach Run, a dry-hopped, double-hopped West Coast-style IPA. The specialty beer – brewed with Enigma, Cashmere and Sabro hops – has a fruity taste and citrus aroma. In a press release, Pizza Port Brewing’s director of brewing operations, Sean Farrell, said he was “excited by how this clear and fruity IPA came out.”
“Both of our companies have been proudly flying the IPA flag here in town for some time, dating back to their Irie Pirate Ale winning material at our Strong Ale Fest,” Farrell continued, calling AleSmith “cousins OG SD” of Pizza Port.
For a limited time, AleSmith will be serving the 6.9% ABV beer on tap in its Miramar tasting room. It will also be available for purchase in four packs of 16-ounce cans from local retailers. Find it near you at alesmith.com/find-our-beer.
Note: Details on Mike Hess Brewing of the new San Diego Alpine site, due for this week’s column, will be featured on the March 18 episode of Hop Talk.
What I’m drinking this week
Name: yum fun
Brewery: Paria Brewing Company
Style: India Pale Ale
Do you want to try bubblegum beer?
Before this column, my answer would probably have been no. But when I saw the can of Fun Yum on the shelf — from North Park’s Pariah Brewing Company, which expanded to Baltimore, Maryland, last month — the beer practically begged me for the bring back home.
True to its name, beer can art is bright and bold. The paint splattered bright pink background is accented with teal bubble font lettering. Costs! Juicy! Yum fun!
Despite the aggressive branding – after some research I determined that the box art was likely influenced by Bubble Yum – I didn’t really notice the bubblegum flavor. To me, the sugar element sounded more like a fruity cocktail than a kid’s candy, with hints of coconut and apricot.
Fun Yum is silky smooth on the tongue, perhaps due to its choice of Cashmere hops. I was surprised how drinkable it was. And unlike other IPAs I’ve struggled to finish in the past, that drinkability extended throughout the life of the beer.
That’s right – it’s an IPA. A chewing gum IPA? Weird choice, but one I’m glad I made. IPA lovers, you have won this round.