Great interest in Slavonia as an incentive destination
ZAGREB, December 2, 2021 – The Croatian National Tourist Office presents the Croatian tourist offer as part of the exchange of the IBTM World Congress, which ends today in Barcelona.
After the online edition of last year, the fair is taking place live again this year, so that many meetings of domestic and foreign partners of the business travel segment have been held.
Namely, in addition to the Croatian Tourist Office as the main exhibitor, seven co-exhibitors present their offer at the fair, including the congress offices of Zagreb, Dubrovnik and Opatija and Valamar, Liburnia Hotels & Villas, The Meridian Lav Split and Spektar putovanja, the Croatian Tourist Board said in a statement.
âBusiness travel is one of the segments of tourism that suffered the biggest losses during the global pandemic. This year, we are witnessing its gradual recovery, trade fairs have started to take place live, and the making of business trips and the organization of international business meetings are becoming more and more frequent. This is why our presence at the Barcelona Congress Fair, which is the main meeting place of international supply and demand in the MICE tourism segment, is very important â, said the director of the Office of the Croatian tourism. Kristjan StaniÄiÄ, adding that a further upturn is expected with business trips to Croatia next year, especially in the pre and post-season periods.
Namely, according to the first feedback from IBTM World in Barcelona, ââmany partners from the Polish and Ukrainian markets are interested in creating additional offers with Croatian destinations in the business travel segment, while the Turkish partners announce a great interest in Advent programs in Croatia.
Also, an exceptional interest was shown during Slavonia as an incentive destination which represents something new, different on the market and which is adorned with a very rich and authentic offer.
The Croatian partners, who have already received concrete requests for 2022, are also satisfied with the performance during the congress exchange in Barcelona, ââduring which the main advantages of Croatia, as a business tourism destination, could be quality infrastructure, proximity and accessibility, historical heritage. , nature and top wine-gastronomy.
The IBTM World Congress Exchange features more than 3,000 destinations and service providers, who have the opportunity to meet more than 15,000 professionals from the business travel industry. The IBTM Barcelona congress stock exchange, together with the IMEX Frankfurt stock exchange, is the largest in Europe and the world.