Following an emerging trend: women’s group travel and vacations in Europe
As demand from repressed consumers increases for travel to Europe, tour operators and travel counselors are seeing a marked increase in the popularity of ‘women’s travel’ – as small groups of BFFs, female family members and of club members / amateurs eagerly anticipate -that later “visits to various European destinations.
If these “girlfriends” are heading for a long museum weekend in Amsterdam or Berlin, to see parents in Stockholm or Serbia, for genealogical research in Dublin or to relax along the Atlantic coast at Portugal where is Mediterranean in Greece, they’re looking for female-only tours or vacation stays as countries begin to open up to international visitors for 2021 or 2022.
Tired of virtual dating
What is the reasoning? “After more than a year of separation, they are fed up with Zooms, web meetings and conference calls, and since many of them have been newly vaccinated, they look forward to spending some face-to-face time with their mothers, sisters, cousins and girlfriends, ”said Trinita Brown, franchisee and vacation specialist, Dream Holidays in Washington DC
Above, Trinita Brown, franchise owner and vacation specialist, Dream Vacations, sees more “women’s travel” bookings for Europe this year.
Across the industry, advisers and tour operators say these groups of friends or relatives, tired of being separated from friends and family during the pandemic, are increasingly booking small private groups. or villa stays designed only for female travelers.
Others book for a European coach tour with escort (with male / female guests) but with enough ‘free time’ during the itinerary for ‘the girls’ to explore and bond while doing their own activities. group of women such as hiking, biking, food experience, wine tasting or museum visit.
In addition, female travelers alone or in small groups of female friends book European “women’s retreat” trips set up by tour operators.
Austin Adventures says that, as vaccinations roll in, it’s a definitive travel booster with 38% of Americans starting their future travel planning for later this year. The tour operator also reports that out of the thousand trips postponed from 2020, 90% of travelers have chosen to change their reservation for the end of 2021. Dan Austin, Founder and CEO of Austin Adventures, says more and more travelers are feeling comfortable after vaccinations and “the international travel industry is booming like we’ve never seen before.”
Regarding female-friendly travel, on October 9, 2021, Austin Adventures will operate “Iceland: the best of South Iceland, “One week”Women’s retreat. »The itinerary and the experiences were organized by the co-founder of the company Carol Austin.
Women participating in this excursion will cross the south coast of Iceland, which includes waterfalls, canyons, icebergs and black sand beaches. In addition to immersing themselves in Viking legends and Icelandic culture, ‘girlfriends’ can bond while exploring the Snaefellsnes Peninsula and golden circle walk. They will bathe in the natural waters of steam and taste freshly caught crustaceans while sailing. They will also go for a glacier walk after attaching crampons, a shoe traction device that helps people walk on icy surfaces.
Guy Young, president of Insight Holidays and Luxury gold, also cites “women’s travel” as an emerging trend for its brands. He notes that as long as his group is “Wander Women“The tours attract women travelers from all walks of life, they are particularly appreciated by many female executives.
In the summer of 2022, Insight Vacations will offer a 13-day program “Venice and the Croatian coast»Small-group escorted tour referred to as a“ Wander Women ”tour.
Guests of “Wander Women” will visit Italy, Slovenia and Croatia, and with Insight Choice, women can indulge their personal passions by choosing from one of two experiences included on certain days of this itinerary.
Women turn to counselors
“Women have always liked to travel together; however, more than ever, there is a growing trend among women traveling in groups, ”says Brown, who adds that“ during this pandemic, many women have really missed out on spending time with their best friends ”.
Many women turn to travel counselors like Brown to book women-centric European vacations. Her clients who seek such trips are tired of being locked up for over a year. They yearn for new adventures, new landscapes, and new and different types of food.
She is currently planning three separate trips for women to Europe for its customers. One is a trip for book club members who have always dreamed of vacationing together in an Italian villa and learn to prepare local cuisine.
“The highlight of the trip will be when a private chef comes for a few days to take them to the local markets and teach them how to cook Italian dishes,” she said, adding that a few of the women in the group did not. never been. in Europe and are excited to travel with some of their best friends on a new adventure.
“In addition, I am planning a trip for a group of five moms and their teenage daughters to see the Northern Lights and spend time at the spa at Blue lagoon in Iceland, ”she says. The group has been talking about this unique trip since the girls were in elementary school.
“With all the craziness going on over the last year,” says Brown, “they decided they needed an exciting new experience and ‘why not do it with your best friends?’ ‘
Additionally, Brown is planning a female trip for four women – a mother, sister-in-law and their two daughters – to Belgium. “The girl’s favorite Belgian restaurant was closed during the pandemic and they desperately missed the ambiance, the food, the beer and the chocolate desserts,” she notes.
Brown continues: “They decided at that point that when Europe reopened for travel, they would go to Belgium. The mother told her sister-in-law about it who immediately loved the idea and wanted to bring his daughter too. ” So Brown says, “I’m planning a mini food tour of the country for this little group of women.”
Whether traveling for personal interests, shared bonding experiences, or a family legacy, women are increasingly booking future trips to Europe and savoring the various options – vacations that range from Portugal to Portugal. Netherlands, Malta at Sweden, Monaco at Estonia, Serbia, San Marino and beyond.
Brown’s ladies-only group clients typically range from four to six, but she also has women’s groups of up to 15 clients. Many have had European travel on their wishlist for many years, but are now taking steps to book. Sadly also, “over the past year many of the same women have lost their parents, other family members and friends. COVID-19[female[feminine,” she says.
For many clients, Brown puts it this way: “So many clichés have invaded their minds, such as: life is too short; you should create special memories with your family and friends; and spend your money while you’re alive and well – you can’t take it with you. “
Stay tuned here for more stories on travel trends in Europe over the coming weeks!
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