Digital Nomad campaign starts with over 8 million impressions
April 28, 2021 – As part of the first wave of the digital nomad campaign, “Croatia, your new office!”, Over 8 million impressions were made from mid-March to mid-April.
As reported by the Croatian National Tourist Board, the activities of the digital nomad campaign, which the Croatian National Tourism Board is carrying out in the US market, in Canada and in the United Kingdom, were carried out on Facebook and Twitter and were aimed exclusively at the target group of potential digital nomads , and all the information on the registration and stay conditions of digital nomads in Croatia can be found on the landing page and the campaign subpage ”Croatia your new office”.
“In the current circumstances, digital nomads can contribute to better occupancy of tourism capacities throughout the year, while digital nomadism itself is increasingly becoming a global trend which brings many benefits for a number of activities, including the tourism sector. Croatia has the necessary preconditions to become an attractive and desirable destination for digital nomads, and we will continue to carry out the activities necessary to be as successful as possible ”, said Kristjan Stanicic, Director of the Croatian Tourist Board, adding that the second wave of the promotional campaign is scheduled for the second half of 2021.
We should add that the campaign page mainly looks for the conditions and procedures to be fulfilled to obtain a visa for “digital nomads”, but also the content available in certain destinations. The data also show that the most interesting are tourist products such as active holidays, nature, culture and eno-gastronomy, but also destinations such as Central Dalmatia, Istria, Dubrovnik and Zagreb.
That Croatia is recognized as an attractive destination for digital nomads is confirmed by numerous publications in renowned foreign media such as GEO, Lonely Planet, The Washington Post, Forbes, The Mirror and The Independent, who devoted their recent articles to the digital nomad. countryside in Croatia.
You can learn more about the digital nomad visa through our interview with Melissa Paul, owner of Croatia’s first digital nomad visa earlier this year.
To learn more about digital nomads in Croatia, follow the section dedicated to TCN.