Croatia is Europe’s most sought-after destination, study reveals
Croatia is considered the most sought-after destination in all of Europe, according to the latest data provided by the Vacation Rental Research Group (AirDNA).
Croatia is also a tourist destination with a rich history; Many visitors from all over the world come to visit its famously rugged Adriatic coast, which is full of crystal-clear beaches, and stroll through its countless picturesque towns, reports SchengenVisaInfo.com.
In addition, Croatia is also leading Europe’s recovery with a 132% increase in overnight stays compared to 2021, and beating other traditional Mediterranean competitors, such as Italy and Spain, to the first place.
Unlike Italy and Spain, which were two very strict countries regarding the reopening of travel restrictions, Croatia has had normal entry rules since May 3. As a result, foreigners were allowed to visit the pearl of the Adriatic without restrictions, without being subject to health documents.
Despite widespread travel disruptions, the recovery of tourism in the heartland of Dalmatia is still strong, with demand reaching new heights. Hence, AirDNA’s latest monthly market study is proof of this, as Croatia tops all other European countries when it comes to booking trends.
Of course, Croatia is not the only country to see a significant increase in bookings recently, as the list was quite long.
Norway ranks second with a 117% increase in overnight stays, followed by Hungary with 97%.
On the other hand, in 2022, a total of 7.2% more overnight stays were recorded in Europe compared to 2019.
In this regard, AirDNA pointed out that the industry has “fully recovered”, with arrival figures surpassing the years preceding the pandemic. Consequently, June marks the ninth consecutive month of an increase in the utilization rate, reaching 58.2%.
Plus, Zagreb, Croatia’s extraordinarily underrated capital, and its financial hub has enough attractions to keep tourists busy for days, from cool and unique museums like the Museum of Broken Relationships to medieval watchtowers and an iconic cathedral. In short, Croatia is an absolutely wonderful destination to visit.
Previously, travel intelligence platform, Mabrian, ranked Zagreb first among the best European cities based on the value for money it offered in June 2022. Moreover, compared to other destinations, Zagreb offered a very competitive accommodation price.
Second place was also taken by Athens, despite having better flight connections than Zagreb. The Greek capital was ranked second because it has a slightly higher average price and lower satisfaction levels than Zagreb.