Around Zagreb promotes the capital and its surroundings
June 22, 2021 – Zagreb Tourist Board and Zagreb County Tourist Board cooperate again to promote Zagreb and its surroundings through one-stop destination campaign – Close to town, Close to heart / Around Zagreb .
Near the City, Near the Heart is a joint promotional campaign created to develop a year-round platform to promote the rich offerings of the capital and its surroundings, reports HRTurizam.
In this sense, as a destination campaign, it addresses key markets, promoting the outdoors, greenery and nature with an emphasis on health and sustainability, and raising awareness of Zagreb and its surroundings as a desirable environment and tourist destination.
This year’s edition of the campaign introduces some new features, and these are presented in more detail by the Director of the Tourist Board, Martina Bienenfeld: “The success of the campaign so far has prompted us to improve our platform. and present it to key markets. So, with an updated visual and itineraries, we’ve created a new section, “Did you know? Which presents interesting things about our environment. We are now launching the campaign in the markets of Austria, Bosnia and Herzegovina, Croatia, Slovenia, Serbia and Germany, and we will soon expand it through cooperation with Krapina-Zagorje County. “
“The campaign will be run online through advertorials and banners for one month. The advertorials will be linguistically adapted to each individual market and will present a rich cultural offering, focused on green living, recreation and sustainable tourism, the all through interesting stories that present the current offer of Zagreb and its ring, ”says Darja Dragoje of TZGZ.
Over the past two years, the cooperation between these two tourist offices has evolved into a whole series of concrete tourism campaigns and products that guests from the capital can enjoy. The profession has also recognized the partnership cooperation of these tourist offices as an example of cooperation in the field which brings very concrete results to all stakeholders.
Zagreb County Tourist Board Director Ivana Alilović says: “Domestic and foreign tourists don’t think about administrative borders, but about content. It is precisely for this reason that the cooperation between the tourist offices of Zagreb and Zagreb County made sense. I am delighted that the Binenfield manager recognized the great potential of Zagreb County because Zagreb and the ring together are stronger. We have combined urban and rural, and with health and cultural tourism, a rich outdoor content and an authentic enogastro offer, we have made this destination even more attractive. The enogastro service will focus on the new campaign, which, with new visuals, tells a new story of a metropolis and its surroundings, which complement each other with quality and rounded tourist products. With such facilities, we extend the stay of customers in both destinations. “
The entire offer is bundled on aroundzagreb.hr and information is currently available in Croatian, English, German and Slovenian.
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