American Lux tourist agencies discover beautiful Istria
October 7, 2021 – While Dalmatia and more recently the city of Zagreb have attracted American tourists, the beautiful Istrian peninsula has been visited a little less by our friends from across the Atlantic. All of that could be about to change with the visit of several US luxury travel agencies to this beautiful part of Croatia.
As Poslovni Dnevnik writes, five travel agents specializing in luxury tourism (American luxury tourism agencies) recently arrived in beautiful Istria as part of a nine-day FAM trip (familiarization trip) organized by RealCroatia. During their working visit, they will visit local accommodations and service providers and learn about the kind of experience they can offer their clients.
These American representatives of luxury tourism came to visit this part of the country because Istria, unlike Dalmatia and Zagreb, is not yet “on the radar” of the vast majority of guests visiting Croatia from America. . Besides Zagreb and Plitvice, offers will be presented to them in Opatija, Lovran, Motovun, Groznjan, Buzet, Rovinj, Pula, Savudrija, Brijuni, then further inland at Gorski kotar. Pascal Lee, luxury tourism consultant at West Rock Travel Working, says she wants to see Croatia from a local perspective:
“Several of my clients, frequent and seasoned travelers, have recently returned from excellent trips to Croatia. I decided that I had to find out for myself what was the secret of this beautiful country. ”
“We are encouraged by the excellent feedback and results from the April tour,” said Petra Gracin, director of RealCroatia, noting that North America is a market with better paying power than typical guests from Europe. Westerner visiting Istria and Dalmatia.
“Average consumption per passenger is often over US $ 5,000,” Gracin said, and in April of this year, RealCroatia organized the first travel agent trip from America to Europe since the start of the global coronavirus pandemic, when nine officers visited Zagreb, Plitvice Lakes National Park, Zadar, Trogir, Split, Hvar, Peljesac and Dubrovnik.
According to the data available from the Institute of Tourism, American tourists are the largest consumers of tourists per capita in the Republic of Croatia, which is probably not a surprise. In addition, up to 83% of them say that they will recommend a visit to Croatia to their friends, which puts them firmly in the lead. In comparison, this is 13 percentage points higher than in the case of German and German tourists and up to 23 percentage points higher than in the case of neighboring Italian hosts.
Approximately 400,000 North American customers are expected to visit Croatia by 2022 and achieve over 1.2 million overnight stays in total.
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